Sophie and Antonia had a perfect combination of knowledge and personal experience which led them to set up Sprout Market. This is why we wanted to create a brand for them which was in equal part established and approachable.
The tagline 'Inspiring you to grow' was a message to their customers- which suggested the company's encouraging and nurturing aspect and the hand-drawn vegetables is a watermark of their own characteristics- personally drawn by Antonia. Organic and fun, yet set within the bounds of a classic font and solid shape.
Working with Melissa was an absolute dream! She understood what we were looking for from the very beginning, which meant that the results were spot on. Melissa has fantastic creative ideas and was a lot of fun to work with! Really hope to colloborate again with Squash Banana in the future.